Vossen Laboratories develops and produces innovative liquids in both agricultural and industrial sectors. In line with existing experience with agricultural inputs in the Netherlands, and more recently with distributing crop strengthening products in South Africa, Vossen laboratories employed the Shared Value Foundation to identify possibilities for marketing their products in Kenya.
Fieldwork interviews have emphasised the difficulty small- and medium-scale farmers are facing in applying agricultural inputs. Simultaneously, these farmers could greatly benefit from crop strengthening inputs, as long as they are applied alongside proper soil maintenance, good quality seeds and yield administration. This calls for integrated crop management, or similar approaches that appreciate the need for service provision across a wider range of activities. Vossen Laboratories is currently assessing potential partners in Kenya, with the goal of embedding their product range and advisory services in existing support structures.